Beyoncé's Lemonade gave us layers upon layers to unpack and admire. The piercing power of Warsan Shire's poetry, the celebrity cameos, the sumptuous set design, and yes, the hair. From "Pray You Catch Me" to "All Night," Bey's hair changes from video to video—sometimes as many as three different looks during one song. We spoke to Beyoncé's longtime hair guru, Pantene celebrity hairstylist Kim Kimble, to learn more. "We designed the hair not just for her, but for the entire project. We started collaborating some time ago—we created boards. She sent some looks, we sent some looks," Kimble says. "Each song had its own inspiration."
The underwater shots in "Pray You Catch Me" are all about hair and light. Bey sheds her black hoodie to reveal soft, voluminous hair. "In that time, my hair I grew past my ankles," she says. Kim Kimble says this shot illustrates what they were going for throughout the shoot—highly textured hair. "It looked like a cloud underwater. Of course we didn't use a lot of product for those scenes."
For "Hold Up," Beyoncé's hair is a center-parted curtain of long, loose bronde curls that fall to her hips. It's a familiar Beyoncé look, reminiscent even of her Destiny's Child days, but the texture appears more natural. "We want to inspire women with natural hair to love it and take care of it and style it," Kimble explains. "I think it's great to see Beyoncé wear texture."
In "Don't Hurt Yourself," Beyoncé leans against a car, her hair styled in tight cornrows. The style went with the mood of the song. "Cornrows can be tough; baby hair softens it up a lot," Kim explains. "I like finished edges. Cornrows, braids, and we love baby hair."
"Sorry" features three unique hairstyles and Lemonade's most talked-about lyrics: "Becky with the good hair." First up: these glorious Beyoncé braids. "Some of the most time-consuming styles are the braid hairstyles," Kimble says.
Look #2 from "Sorry" features loose, soft waves that end in two long braids that cascade over her shoulders. "My team is very careful. If we have three or four looks, we find easy ways to transition between styles. We didn't use a lot of heat. We did a lot of braids and when we braid, we make sure we don't pull too tight. When you're very cautious to begin with, there's no damage done," Kimble explains.
Look #3 from "Sorry" is a true homage to African culture. We see nods to the traditional styles of the Congo's Mangbetu women. "That was our Nefertiti crown, all done with braids," says Kimble. "I would say it took at least three to four hours."
At the beginning of "Emptiness," Beyoncé's hair is long, full, blond, and textured. She is wearing an elaborate spiked headpiece, like a crown that partially covers her ears and face. The style is ferocious but contained.
"Six Inch" packs a few distinct hair looks–the statement hat over a side braid; long, loose sexy center-parted curls while Bey dances or swings that red light bulb overhead; and this lovely, braided, almost bridal updo; intentionally soft and romantic as juxtaposed with white lace lingerie and a bedroom on fire in the background.
The final exterior shot for "Six Inch" reveals Beyoncé in a floral Gucci suit, her braided updo now transformed into a center-parted blunt bob with soft edges as she stands serenely in front of a house that's burning down.
Good Hair & Beauty Diaries says....
I can't wait to recreate some of these looks and get my whole life. Drink this lemonade, heaux!